Social selling and account-based marketing—better together
Today, the overwhelming majority of B2B buyers—77%—don’t talk to a salesperson until after they conduct their own research. As the customer journey continues to evolve, adopting a social selling strategy and leveraging the right tools and technology unlock new and unique opportunities to spark the right conversations with potential buyers via their preferred communication channel.
- Nearly two-thirds (63%) of marketers say generating traffic and leads is their top challenge
- 80% report their current lead generation efforts are only slightly or somewhat effective
- 57% of the buying journey is complete before ever reaching a seller
- 84% of B2B buyers begin their buying process with a referral