Social selling and account-based marketing—better together


Today, the overwhelming majority of B2B buyers—77%—don’t talk to a salesperson until after they conduct their own research. As the customer journey continues to evolve, adopting a social selling strategy and leveraging the right tools and technology unlock new and unique opportunities to spark the right conversations with potential buyers via their preferred communication channel.

  • Nearly two-thirds (63%) of marketers say generating traffic and leads is their top challenge
  • 80% report their current lead generation efforts are only slightly or somewhat effective
  • 57% of the buying journey is complete before ever reaching a seller
  • 84% of B2B buyers begin their buying process with a referral

About NuSoft Solutions

NuSoft Solutions delivers results with Microsoft technologies. By working together with you and your team, NuSoft ignites a transformation that advances your ability to sell, communicate, collaborate, and operate at peak efficiency. We speak the language of business results and are backed by years of knowledge and experience in the latest Microsoft® systems and solutions. Learn more at