Your brand probably doesn’t suck, but in today’s social and mobile world you may encounter this type of sentiment at some point during the life of your business
The bottom line… it is to build a brand on social networks and it may be even harder to face the critics who judge it. The good news is, that even negative sentiment can be turned into an opportunity to improve your marketing, sales, and service teams. Ultimately, social offers an unprecedented ability to drive more personalized, authentic customer experiences.
In this eBook, the focus is on how to reap the rewards of customer feedback on social, even if it isn’t always positive (and trust us, it won’t be). Nobody is perfect – and the best of us are always on the lookout to improve.
Guide from Microsoft