Atrio Acquires the Affiliated Resource Group CRM Practice


Atrio Acquires the Affiliated Resource Group CRM Practice

Affiliated Resource Group, an IT company located in Dublin, Ohio, announced the acquisition of their Microsoft Dynamics CRM practice by Atrio Solutions, a Microsoft Dynamics Gold partner based out of Bloomfield Hills, Michigan.

Effective January 1st, 2018, Atrio will acquire Affiliated’s CRM assets and intellectual properties, including its CCMS Constituent Relationship application. Members of Affiliated’s CRM team will seamlessly transition to the Atrio team.

“Over the past 12 years, we have implemented a number of great CRM solutions for our customers. These solutions have allowed our customers to grow their sales, increase their customer loyalty, improve their efficiencies, improve the planet via managing carbon emissions, and begin the process of tracking and communicating information on cancer patients, their physicians, and researchers looking to cure the disease. This acquisition by an award-winning Dynamics-focused partner will serve our customer’s interests extremely well.” said Mike Moran, President of Affiliated. “Atrio’s customer approach matched our approach and values. Their significantly larger, experienced team of certified Dynamics professionals will be able to further maximize our customers’ investments in social, marketing, sales, and customer service technology.”

“Working with Affiliated’s Team, customers should expect a smooth transition and uninterrupted continuity,” added Jason Wickman, Chief Sales & Marketing Officer. “We have achieved real results for our clients and are excited about this opportunity to bring our ample resources and expertise to work for Affiliated customers. We look forward to meeting Affiliated’s CRM customers and starting the transition to the Atrio solutions team.”

The sale of the CRM practice allows Affiliated to continue to grow its IT Infrastructure and Managed Services business units, serving growing and mid-market customers in Central Ohio. This transition focuses the Affiliated team on its core business, securing and aligning our customers IT infrastructure and support to achieve their business goals.

About Atrio: Founded in 2001, Atrio is focused on Total Customer Engagement, From Lead to Loyalty. Atrio is 100% focused on the Dynamics 365 platform as a Microsoft Gold Certified partner with additional partnerships with companies such as Act-On, Adobe and Sprinklr. We deliver solutions across all marketing, sales and customer service disciplines with customers across the United States and some international.

About Affiliated: Affiliated specializes in helping growing companies and organizations align their IT systems and resources to achieve their business goals; mitigate their risks – with security intelligence to provide the ability to detect and respond effectively before a disaster happens, preventing disruptions, and ensuring minimum downtime; better manage their true IT costs, and enhance their staff and IT team’s effectiveness with our tools and processes.

Since 1993, Affiliated’s team of experienced, certified professionals have been working with organizations having between 50 and 400 employees with multiple locations and/or have facilities in multiple states, to implement and support specialized IT solutions that meet their needs.

Contact info:

Mike Moran, 614.889.6555;;

Jason Wickman, 248.798.3236;