Most of my clients understand the steps in the Data/AI process: Resolve, Validate and Deduplicate. But when it comes to enrichment, most cannot comprehend the immense possibilities--in fact, they usually don’t think they need it at all. Hogwash. When I encounter resistance to the modern advancements available regarding enrichment, I encourage my teams to think like an ancient Egyptian. Ancient Egyptians looked at a patch of barren, desolate desert, and...

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Unify Your Sales and Marketing Teams

Businesses who have struggled to successfully convert leads to loyal customers usually have a disconnect between their sales and marketing team. Often, the amount of information that is handed off between the two departments gets lost, is updated incorrectly, or is unavailable to the sales and marketing staff who need it. This disconnect goes further than just customer data however. Lack of communication between sales...

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